Dan Ressler and Adam Goldenberg are two well known entrepreneurs, who started Techstyle Fashion Group. Techstyle Fashion Group is the parent company of Fabletics, which is highly popular and has over one million paying members.
Adam Goldenberg started out in the business world when he was at the tender age of fifteen. He started his first company soon after, and it was called Gamers Alliance. It was a platform for people who wanted to advertise in the gaming industry. He sold this company to Intermix Media in 1999. This was all while he was still in high school! He later became the Vice President of Strategy at Intermix Media. At the age of twenty, he became the Chief Operating Officer at Intermix Media.
Don Ressler also made his way to Intermix Media. He sold his first website, Fitness Heaven, to Intermix in 2011. He had been raising capital successfully for various businesses up until that time, which is what inspired him to start his own fashion company. However, he and Adam knew each other from Intermix long before 2011. In 2006, they joined together to start a company called Intelligent Beauty. They decided to create a revolution in the way people shop for clothes online.
That is why they decided to create Techstyle Fashion Group. They created their first company, called Justfab. It had a business style where people could subscribe and become monthly members, during which they would receive clothing and accessories every single month.
Matrix Partners was an investment firm that had invested in Intelligent Beauty, and they decided to invest a lot of money into Justfab as well. Justfab was eventually rebranded and called Techstyle Fashion Group. Techstyle Fashion Group is also the parent of Fabletics, which has over one million members who get clothing every month.
Techstyle Fashion Group and Fabletics have been called the Silicon Valley of the fashion world. After all, they are in the fashion business, but they are using new and innovative techniques, just like Silicon Valley does. Of course, their offices reflect that. In addition, Goldenberg and Ressler have a mission. They are not just out there to make money. They want to change lives and improve people’s experiences for the better. Their clothes are designed to help people feel more confident, which leads to more productivity. For example, it can help them go to the gym more and lead healthier lives. https://onmogul.com/adam-goldenberg