Omar Yunes, the Franchisee of Sushi ITTO, is 2015’s best franchisee of the World (BFW). Yunes won the award for his company’s contribution to the brand he represents. In his acceptance speech, he said that he was very proud and attributed his success to the managers that run his 13 outlets. He also thanked Sushi ITTO for allowing his company to make innovations.
Chief Executive Officer of Sushi ITTO, Benjamin Cancelmo, was also proud of the achievement. He attributed the success to joint effort between Sushi ITTO and Franchisee to offer customers excellent service, remarkable taste and unique hospitality.
The 2015 edition of the BFW was attended by representatives from 34 countries, including Portugal, Hungary, Brazil, France, Italy, Argentina and Mexico. They assessed the competitors in aspects such as how much they have influenced the network, their contribution to knowledge, employee motivation, and the improvements that they have proposed.
Diego Elizarrarrás, the organizer of BFW México, said Omar won because he instituted major change in franchising-franchisee relationship, managed information and implemented control boards better, and helped to clearly measure each unit. Elizarrarrás added that the award showed that the hospitality sector in Mexico is strong and can compete internationally.
The jury for the Mexican chapter was composed of representatives of the Anahuac University, the Mexican Association of franchises, and entrepreneurs in the sector. This Jury also awarded Yunes first position and Iván Tamer, franchisee of Prendamex, second place. They explained that Tamer got the position because he created and implemented tools to achieve a new marketing system that is used in an entire network of pawn shops. Patricia Campos, franchising manager of the brand, congratulated Tamer and noted that he had contributed to the development of the franchise and has established outstanding parameters in the network.
About Omar Yunes
Omar Yunes started running Franchise Sushi ITTO at 21 and currently owns 13 such units in Mexico, Puebls and Veracruz. He has also invested in hospitality and real estate in Mexico and the United States. Yunes has an easy going personality and uses a hands-on approach to manage his businesses.