Don Ressler: Being Successful Through E-Commerce

Don Ressler is an American entrepreneur and businessman who is known for establishing several startups. Fabletics is one of their current brands, which formed through the idea of Don Ressler and his business partner, Adam Goldenberg. They decide to come up with the brand when they began asking themselves what women would consider in choosing a sports outfit. They are stuck between “being fashionable” and “being affordable”, so they decided to combine the two and introduce Fabletics to the public. They founded the company based on their assumption that the demand for athletics wear will keep on going up, and they wanted their products to be fashionable, and at the same time, affordable.

 

Upon the introduction of Fabletics to the masses, Don Ressler stated that they considered what the people really wanted and their individual kind of style, and not what the current market trends dictate. They added quizzes on their website and thousands of items on display, making sure that all style would fit in. The customers who purchased from their website gave Fabletics a positive review, stating that the brand managed to introduce comfortable and fashionable sportswear at a very reasonable price. Soon enough, more people are visiting their site, and it resulted to the rising revenue of the brand. Don Ressler also asked for Kate Hudson to become the face of Fabletics, making her one of the co-founders as well. With her being the model of the brand, more people became interested and started purchasing their products.

 

Don Ressler stated that with Kate Hudson on their side, Fabletics will become more successful. As of now, they are regarded as one of the fastest growing companies in the world of online retail, and they just partnered with Amazon recently so that they can sell their products at a broader audience. Fabletics transformed into a multi-million dollar business, thanks to the brilliant ideas of its founders. According to Donn Ressler, he believes that Fabletics is different from the rest of sportswear companies because of how they take women into consideration. He stated that the majority of sportswear companies are focusing more on male athlete, but his company would stay full pledge serving women. He also added that their company offers more discounts than their competitors, and they actually have a VIP pass which the customers can pay for $50 a month, in exchange for fabulous rewards and soaring discounts. Fabletics continue to become one of the leaders in the online retail industry, and in the near future according to Donn Ressler, they will start introducing sportswear aimed for plus sized women.

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