Desiree Perez Proving Everyone Wrong

In January of 2018 Billboard Magazine put out their list of the Power 100. On that list yet again was the COO of music and entertainment conglomerate Roc Nation, Desiree “Des” Perez. The long-time business woman and executive is continually finding it harder to stay out of the spotlight as her success grows. The company continues to make moves in both the music, entertainment, and sports sectors with Desiree Perez leading the charge.

2017 was a huge year for Roc Nation’s music arm, as Jay-Z garnered eight nominations at the Grammy Awards. His record, 4:44, was the 14th straight #1 album for the rap mogul. This made 2017 as the largest grossing year on record for Jay-Z, and it was due to a large part to the hard work of Des Perez. She continues to be a bulldog at the negotiation table and be the driving force behind Jay-Z and Beyoncé’s tour, acting as producer. Perez signee Rapsody was nominated for two Grammy’s as well, making her penchant for talent even more apparent. She also helped secure a huge deal with country music father-son duo Rhett Atkins and Thomas Rhett to form Home Team Publishing.

Des Perez is a hard-working executive who got her start in the music and entertainment industries by managing a number of highly successful night clubs and entertainment venues in her native New York City. She parlayed the business relationships she formed as a manager into becoming Jay-Z’s right hand woman when it comes to business decision. The pair have been working together for over 20 years, first at SC Enterprises and at Roc Nation since 2009. That is the year Jay-Z formed the conglomerate and he did not hesitate to name Perez as COO. She has proven in the decade since that he made the right decision.

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