Category Archives: Women in Business

Doe Deere

Doe Deere is the fashionable and successful creator of Lime Crime, a colorful and bold cosmetic line designed to revolutionize makeup. She’s a fashion diva who inspires others to embrace their creativity and let themselves shine. Her products are on the edge of fashion, pushing the boundaries of beauty.


Deere was born in Izhevsk, Russia. At the age of 17, she moved to New York City, but only after her love of makeup was already solidified. The makeup queen recalls the childhood event that inspired her to specialize in makeup: the evening of a slumber party that Deere was having with her friends. They dressed up as witches, but Deere wanted the occasion to be extra special. She pulled out her makeup supplies and artfully transformed herself and her friends into dark and mysterious witches.


Deere started her entrepreneurial career when she was still in grade school. She began by selling temporary tattoos to her friends and discovered that she had a knack for salesmanship. The experience was fun for Deere, and it was one of the things that led to the founding of Lime Crime.


While she is a successful woman, Deere’s morning routine is still fairly normal. Waking up at 8:30 a.m. daily, she drinks a full glass of water to kick her body into gear. After some light stretching, Deere enjoys a moderate breakfast complete with fruit, grits, yogurt and fresh-squeezed orange juice. Next on her schedule is to take care of any work-related business that she can on her phone. She replies to emails and checks on her Lime Crime team. Deere usually follows this up by checking her Instagram account to find the latest trends.


Before heading to work, Deere has to apply her makeup. Her signature look is colorful; she sports big curls in her hair and bright lipstick. Deere does the usual routine of washing and moisturizing, applying foundation and eye makeup, then setting her face. Her favorite part, however, is applying lipstick and blush. This is because the lipstick and blush are the most colorful part of her routine.


Deere makes sure to spend time with her cats before she leaves for work. She has two adorable cats, and she loves both of them. Around noon, Deere arrives at work. She talks things over with her team and works on projects, sometimes late into the night. Learn more:


Helane Morrison – Making Investing Safe for All of Us

Helane Morrison is a lawyer who began working as the Director of the Enforcement Program for the Securities and Exchange Commission in 1996. It took just three years for her to be promoted to District Chief where she directed examination and enforcement for the entire Pacific Region. Her goal was to strengthen the SEC’s presence and impact in matters such as insider trading and fraud and she attacked these issues with a passion. You might ask why any of us should care about Helane Morrison? The answer is simple; she spends her days fighting financial corruption in order to protect each of us and our investments.


Ms. Morrison began her career after she received her Bachelor’s Degree in Journalism from Northwestern University and her Law Degree from Berkeley. She worked as a clerk for both a Supreme Court Justice and a Judge on the US Court of Appeals and then entered private practice. The irony is that in her private practice, she represented the very clients that she would later investigate. She ensured that her SEC staff examined all claims and that the enforcement division investigated and charged anyone who cheated investors.


In 2007, Ms. Morrison moved back to the private sector, as General Counsel and Chief Compliance Officer at Hall Capital Partners in San Francisco. Hall Capital is operated exclusively by women and is the most successful investment company in California. Ms. Morrison joined Hall Capital to experience the company’s unique leadership culture but, more importantly, to work at restoring investor confidence in financial markets. The company philosophy is to build multi-class assets in international markets for families and foundations. This seems like a match made in heaven with Ms. Morrison’s clients coming out on top. Helane Morrison continues to work to generate superior income and safe investments for all her clients and it is nice to know that there is someone out there looking out for us.

Read more about Helane Morrison here.