Digital Age consumers are different from their counterparts who existed some years back. They demand more than quality services or products from businesses. Corporate social responsibility and philanthropy are just but a few aspects that modern consumers demand from businesses. The success of a modern business depends, among other things, on attention accorded to consumers and everything they deem important.
As a startup, Stream Energy incorporated philanthropy into its business model. With less than 13 years of existence, the Dallas-based firm has burgeoned, currently boasting of operations across America. The firm’s energy services are available in seven states and other services—wireless, protective, and home—are accessible to consumers nationwide. Stream Energy has accumulated over $8 billion in revenues since its inception.
Stream Energy is not about to forget what propelled it to be among the leading direct selling companies; The firm is more involved in philanthropy now more than ever. In fact, it recently launched Stream Cares to spearhead all its philanthropic endeavors.
Some recent instances that Stream Energy demonstrated a caring heart include contributing towards helping Hurricane Harvey victims, sponsoring homeless children to be part of annual Splash for Hope, and treating the less fortunate Dallas-area veterans and their families to an opulent lunch. In all these instances, Stream Energy worked alongside its associates and other organizations, such as the American Red Cross, Salvation Army, Habitat for Humanity, and Hope Supply Co.
Stream Energy’s associates are central to the firm’s business model. They sell the company’s services, earning commissions, salaries, bonuses, and other rewards based on the number of new clients or associates they persuade to be part of Stream. It is for this reason that Stream values its associates and their endeavors. Whenever Stream’s associates set out on a philanthropic cause, the company backs them by doubling up their contributions or matching their donations to a certain maximum.
During Hurricane Harvey, for instance, a crowdfunding campaign was initiated to help Stream’s associates in the affected areas. Stream matched all the contributions to the campaign up to $25,000.