Category Archives: Business Supports

How CEO Bob Reina Gives Back To The Community

Bob Reina founded Talk Fusion in 2007. As the Chief Executive Officer of the company, Bob has always had a focus at Talk Fusion of helping people and giving back to communities across the globe. He has performed this philanthropy in a number of different ways over the last 10 years.

In talking about his philanthropy, Bob Reina has said that giving back is at the core of Talk Fusion. He’s made it part of everything they do at the company including the partnerships he has formed with other companies and interactions with the employees and the independent associates that sell Talk Fusion’s products and services.

One example of giving back is when Bob Reina donated $1 million to the Humane Society of Tampa Bay. He has also supported a large number of animal charities that save and protect both pets and wild animals. He also gave a large donation to an orphanage in Indonesia.

In early 2017, Bob Reina gave the independent associates the ability to donate a free Talk Fusion account to the charity of their choice. The package the charity receives is Talk Fusion’s best plan which is called the Custom Monthly Plan. This includes all five of their products; Video Newsletters, Video Email, Sign-up Forms, Video Chat, and Live Meetings.

Bob Reina is a former police officer that served the public in Southern Florida. He is a graduate of the University of South Florida. After graduating, he attended the police academy where he graduated number one in his class. He came up with the basic idea of Talk Fusion when, in 2007, he couldn’t find any way to send a video over email to his family. He decided this was a need that a company could be forged around and decided he was the one to do so.

Bob decided to use a direct selling form of marketing in order to sell his company’s products. He now has a network of independent associates that spans 160 countries around the world. He was an early believer in online video and how it could be used to connect people around the globe.

 

Jose Borghi Takes A Look At A Survey On Celebritity Influence On Youth

Jose Borghi, the chief executive officer of advertising agency, Mullen Lowe has taken a look at a survey in Brazil that examined celebrity influences on youth. Below are some of the analysis and insights offered by the Mullen Lowe Brasil publicist. It is important to point out that Jose Borghi is an expert in media, advertising and propaganda.

The survey analyzed by Jose Borghi was done by research group Provokers. Its goal was to determine which media figures held the greatest influence of youth aged 14 to 17 years old in Brazil. Over 1,000 young people were questioned during the survey across the country. A surprising takeaway from the survey mentioned by Jose Borghi is the fact that television media still plays a big role in influencing youth behavior and values. This is despite the fact the more and more youth are spending more time on the internet and smartphones.

Youtube personalities and celebrities were found towards the top of the list, but they fall behind TV personalities and figures when it came to total influence and popularity. TV is still king when it comes to popularity and influence despite the fact that the internet is rapidly rising in use, prominence and influence. Parents, spouses and marketers should pay heed to this. Don’t ignore the medium of TV. TV ads are still highly effective and can really effect all demographics. That includes older youth and teenagers.

A trend on the internet is that teenagers and youths are increasingly interacting with YouTube celebrities. Jose Borghi has mentioned that this interaction is a great way for advertisers to market their goods or services and reach certain segments of the audience. The most influential celebrities were found by the Provokers study to be actors and comedians. For example, the survey listed actors and comedians, Tatá Werneck and Danilo Gentili as being the most influential and popular figures in the youth group it studied. Humor it seems plays a big role in Brazilian youths lives today, says Jose Borghi. They may like it because it allows them to forget about their daily problems and to enjoy themselves.

Visit http://avozdobrasil.com.br/trabalhos/agencia/mullen-lowe-brasil for more.