The ultimate goal of working hard in our life is to live a fulfilling life and afford the luxuries we desire. Roberto Santiago realized that his people were struggling when they needed to take some time off from their usual daily activities and relax. There were no recreational facilities in the area, and they had to travel to access them. The extra transport cost and the time needed to have fun resulted in many of them giving up on having fun. Roberto Santiago, therefore, promised himself to give his people a well-equipped fun facility.
Roberto Santiago fulfilled his promise in 1989 by launching the Roberto Santiago Manaira Mall. The Roberto Santiago Manaira Mall has approximately 280 premises. It was the greatest thing that the people had ever seen; they even nicknamed it the “small city.” Everything needed for survival can be fetched in the mall.
Among the 280 buildings are medical facilities, gyms, commercial facilities, colleges, food courts, bars, jewelry stores just to mention a few. Later in 2009, Roberto Santiago launched the magnificent Domus Hall.
The people of Joao enjoy multiple benefits that come along with the presence of the Manaiara Mall. There are no longer excuses for families not spending time together during weekends. Even those individuals who neglected family outings in the name of shopping can now shop for everything they need and have fun under the same roof.
Besides the entertainment that the mall has given a new phase, the mall has significantly improved the living standards of the occupants. Many residents were absorbed as employees in different sectors of the mall.
In the 2015 financial crisis, many businesses could not weather the difficulties, and they were therefore closed down. Still a majority of the conglomerates that survived reduced their output and had massive layoffs. However, for the Roberto Santiago Manaira Mall, everything was business as usual. This demonstrated the stability of the investment in the market. Many investors, therefore, moved and set up more businesses in the area creating more employment opportunities.
The Joao Pessoa market has gone through major changes with the presence of multiple corporations in the area. The manufacturers must prove that their product is the best and give the consumer a reason to buy their product over the flooded products in the market. The occupants also have a variety to choose from during their shopping and are relatively enjoying fair prices.
Roberto Santiago Manaira has no doubt exceeded the expectations of Santiago. The success of the mall prompted him to begin the Mangeira Mall which is also a great success. He has also promised to add on his investments.
Other investors are advised and encouraged to follow the footsteps of Roberto Santiago and consider improving the welfare of their community through their ventures.