Don Ressler is an established entrepreneur with a deep fashion for fashion. Don Ressler is the co-founder of TechStyle, previously known as JustFab. He also works as the Co-CEO of the company, alongside his business partner Adam Goldenberg. The two started TechStyle back in the year 2010. Then, they had the vision of taking over the online market through subscription-based retail buying.
Don Ressler decided that TechStyle’s headquarters would be in El Segundo, CA. This was not an easy decision to make. However, he did see potential in the area. Besides, the El Segundo office sits on a 128,000 sq. meters of land, providing adequate space for expansion at https://eyepain.org/index.php/2016/12/19/don-ressler-is-part-of-the-incredible-success-of-justfab-and-fabletics/. Also, its proximity to an international airport made the area very strategic for setting up their headquarters. There is also the issue of having a beach around, making the work environment fun for all their employees.
Although Don Ressler and Adam Goldenberg co-own TechStyle, their relationship goes way back. The two met back when Adam Goldenberg was working as the COO of Intermix, making him the youngest COO of a publicly traded company. At the time of their meeting, Don Ressler had come to sell his company FitnessHaven.com. It was then that a friendship was struck.
When Intermix was sold to News Corporation, in the year 2006, Adam Goldenberg left the company and collaborated with Don Ressler to start their own company, Intelligent Beauty. The e-commerce rand incubator was an instant success and from then on, Ressler and Goldenberg were doing everything together on apparelnews.net.
In the year 2010, the two co-founded JustFab. The company was to retail fashion items over the internet. They would sell their products through a membership subscription program, where a member is supposed to pay $39.95 to be used in their shopping for the month. However, if one does not plan on shopping, they can chose to skip the month and nothing will be charged on their credit cards. The year 2013, was quite a big year for the company. In January, they started by acquiring FabKids followed by Fab Shoes in May and Fabletics in July.