In the Brazilian advertising industry, there is one name that stands out. That name is Alexandre Gama, whose career, company and awards he has won will be discussed throughout the rest of this article.
Gama stepped foot into the advertising industry in 1982, when he started to work at Standard Ogilvy & Mather. He stayed there until 1990 and then went to work at DM9 and he eventually became the CEO of the company Young & Rubicam.
Alexandre Gama founded Neogama, an advertising agency, back in 1999. Since its launching, the agency has grown to become one of the most well-known advertising agencies in Brazil. His company focuses mainly on the Brazilian market.
Gama was nominated in 2006 for being one of the top 7 most important professionals in Brazil. The same year, the Propaganda Professionals Association elected him as the Agency Director of the Year. He also won the Cabore Award in 2007.
Alexandre Gama has won numerous awards and his company has and continue to do great work. He has also enjoyed a highly successful career.
Many people shy away from the markets whenever there’s economic trouble. The markets become too volatile, and no one feels that his or her money is safe. However, experts like Jose Borghi, CEO of Mullen Lowe Brasil, believe that the best strategy is to take advantage of the low market. Advertisers can see significant growth is they have a sound strategy. With a little bit of effort and a well-developed plan, any advertiser can turn a crisis into a profitable opportunity.
Whenever there’s economic crisis, the marketing department of a company is the first to experience the effects. Such chaos is still common in countries like Brazil. A common misconception is that marketing departments only aid the company in making money. In fact, marketers are responsible for boosting economic growth by convincing people to embrace the markets. When people aren’t spending money, the markets fluctuate and begin to decline. Without advertisers and marketing, all economies would shut down permanently. By convincing people that the economy is safe to participate in, advertisers encourage stability in volatile markets. Despite what people may think, marketers are one of the most important aspects of market stability.
For the past few years, Brazil has had a complicated economy. Brazil has fluctuations and declines like never before. However, Brazil is always able to bounce back and stay afloat. Last year, Brazil suffered from an all-time high-level inflation. With every decline of Brazil’s GDP, prices for products and services are greatly affected. To re-establish stability, marketing departments develop creative strategies that mitigate the effects of economic crisis.
Jose Borghi believes that the marketing department is the most fundamental department within a company. It’s responsible for analyzing the market situation and implementing contingencies to counteract possible periods of instability. The most important part of marketing is research and analysis. The marketing department needs to understand what the market is demanding. While directing the sales industry to maximize profits, it must also be aware of changing trends and pitfalls, to avoid wasting product investments.
http://avozdobrasil.com.br/trabalhos/agencia/mullen-lowe-brasil for more information.
What To Expect To See In Brazilian Ads
If you are new to Brazilian marketing, then you may surprised at first by how frank Brazilian marketing can be. The ads in this country are often straight to the point. Very rarely will time be wasted to entertain you.
Another highlight of Brazilian advertising is the prevalence of what can be described as sex appeal. Brazilians as a whole are very open about their sexuality. Most ads will contain an element of sexuality or some sex appeal. This is approved of by the majority of Brazilians. Expect to see plenty of sexy characters and scenarios in Brazilian ads. Don’t expect anything pornographic though.
Be prepared to see lots of soccer themed advertisements in Brazil as well. The country is crazy for this sport. In Brazil, it is called football though. Star soccer players will often be featured in ads for major brands.
Meet Nizan Guanes, A Leader Of Brazilian Marketing
One of the biggest players in Brazilian advertising is a man named Nizan Guanaes. Mr. Guanes controls a conglomerate group called the ABC group. This conglomerate has controlling interests in 18 different media, advertising, communications, radio and news companies.
Nizan Guanes started his career by creating advertisements for a small advertising agency. His talents were spotted by bigger and more prominent firms and he was given a position at some of Brazil’s best known advertising agencies. Nizan Guanes has created ads that have been featured in marketing trade shows and were considered to be among the best in the world.
Mr. Guanaes would go on to start his own companies. This includes a free Brazilian online portal called iG. It is the second largest online portal in Brazil. It offers email accounts and news. Nizan Guanes is also a UNESCO goodwill ambassador. He also supports UN Aids, a non profit UN affiliated group that helps people with AIDS.