Adam Goldenberg, co-founder and co-CEO of JustFab Inc., is a businessman who began his professional career at the young age of fifteen. At this age, Goldenberg had founded the company Gamers Alliance, which would be the first of many successful businesses. Three years later, in 1999, Goldenberg sold his company to Intermix Media who he choose to continue working with. Due to that, young Adam Goldenberg quit his high school career and moved across the country to take the position of Vice President of Strategic Planning. By the age of 20, Goldenberg had taken the position of Chief Operating Officer, the youngest of any publicly traded company.
In 2001, Don Ressler, future co-founder and co-CEO of JustFab Inc., sold his company, FitnessHeaven.com, to Intermix Media and met Goldenberg. Their friendship blossomed quickly and by the time Intermix Media was bought out by News Corporation in 2005 the two were ready to begin a company of their own. It was by 2006 that Goldenberg and Ressler were opening the doors to their new brand: Intelligent Beauty. Though Intelligent Beauty was followed by great success, the pair knew this would not be the end of their start-ups.
Ressler and Adam Goldenberg aspired to leap into their own niche in the fashion industry, which is how JustFab came to be. The idea of JustFab had been about making online fashion friendly, fun, and affordable. Their plan included creating the company an online membership where members would fill out surveys on their fashion preferences. Each month members would receive fashion accessories selected personally for them based on their fashion styles. Members could then purchase any of the options selected, reject the options altogether and request a new set of selections, or they could dismiss the monthly selection without charge. In all, the membership would cost $39.95 per month for all the included features. See: https://www.businessoffashion.com/articles/tags/people/adam-goldenberg
Just as Goldenberg and Ressler had dreamed, JustFab and its online membership niche was a success. Their efforts to keep fashion fun and friendly brought in millions of subscriptions. The two were pleased and prided themselves on how they reached out to their members to make experiences with JustFab excellent. From updating their inventory to showing members various ways to wear their accessories, JustFab won over their clientele.
From there on, Adam Goldenberg, with his partner Ressler, has added on new brands, such as Fabletics, and continues to prosper as a business man.